Meet Anne Lima: The Story Behind Etiquette Marketing

Written By Anne Lima

After 12 years in global digital marketing and an MBA from two of the world’s leading universities, I created Etiquette Marketing to help brands grow online with intention, elegance, and measurable results. Here’s why.

From Global Brands to Boutique Strategy

My career in digital marketing started over a decade ago, working with some of the world’s most recognized brands. I’ve led campaigns for Hermès, Harry Winston, L’Oréal, AbbVie, and Delta Airlines, managing multi-million-dollar budgets and helping teams across North America, EMEA, LATAM, and APAC.

This experience taught me how strategy, creativity, and data work together to drive growth. It also taught me the importance of nuance—the kind of marketing that doesn’t just follow trends but builds a brand with lasting impact.

📌 Fun fact: Digital ad spending worldwide surpassed $600 billion in 2023 (Statista), but few brands know how to make that investment actually work.

Why Etiquette Marketing?

After earning my MBA from Brown University and IE Business School in Spain, I saw a gap in the market. Too often, businesses are forced to choose between big agencies (complex, expensive) or freelancers (limited resources, less strategy).

Etiquette Marketing was created as a boutique alternative—a partner for ambitious brands that want:

Thoughtful strategy (not cookie-cutter plans)

Bold creativity (ads, content, and storytelling that stand out)

Data-backed decisions (so every dollar works harder)

We specialize in industries I know deeply: luxury, skincare, healthcare, CPG, and banking. And because I’m fluent in English, Spanish, Portuguese, and French, Etiquette Marketing is uniquely positioned for global and multilingual campaigns.

My Approach: Data + Creativity

Digital marketing isn’t just about impressions or clicks—it’s about connecting with people and driving real business results.

That’s why I focus on:

Measurement & Incrementality: So you know what’s working (and what isn’t).

Paid Media, SEO & Strategy: To put your brand in front of the right audience, at the right time.

Creative Storytelling: Because attention is earned, not bought.

🌟 “Marketing is no longer about the stuff that you make but about the stories you tell.” – Seth Godin (Seth's Blog)

Let’s Build Something Together

At Etiquette Marketing, we believe great marketing feels seamless, intentional, and impactful. Whether you’re launching a new product or scaling your brand globally, we’ll help you cut through the noise.

👉 Are you ready to grow?

Anne Lima